One principal. The person who builds the plan runs it.

Founder

Jason Henry

Founder and Principal

Jason Henry is Founder and Principal of Henry Advisory Group, a Dallas-Fort Worth firm that builds partner, alliance, and channel revenue for technology companies selling with AWS, Microsoft, Google Cloud, and the AI and data platforms. His clients are growth-stage software, AI, and data companies where partnerships are on the board deck but not yet in the forecast.

For more than 20 years he has built partnerships from both sides: as the hyperscaler’s top partner, at the negotiating table with AWS, and as the builder of partner organizations from zero. He built a managed AWS business from one customer to $1B ARR, as AWS’s #1 global MSP partner. Running alliances for a global systems integrator, he negotiated a $500M AWS Strategic Collaboration Agreement, took a Microsoft partnership from launch to Globally Managed Enterprise SI designation in under a year, and grew partner-influenced revenue from 3% to over 40% of regional revenue.

He has built partner organizations from zero more than once; most recently after an acquisition, 5 to 23 people in two quarters, 166% of Q1 forecast. He has also owned a $400M services P&L, which is why his partner plans are built to survive a forecast review.

Jason works hands-on: in the partner meetings, in the weekly pipeline review, and in hiring the permanent partner leader who carries the work forward. Henry Advisory Group takes on one to three engagements a year, so every client works with him directly. He studied jazz at the University of North Texas and is based in Dallas-Fort Worth.

• FirmHenry Advisory Group LLC
• Based inDallas-Fort Worth, Texas
• Founded2026
• EngagementsOne to three a year
• Emailjason@henryadvisory.net